Every 28 North engagement is rooted in the same core belief that strategy, systems, and execution should move as one. Our GTM Operating Model provides the framework for clarity, scalability, and intelligent growth, whether you need full-system alignment or focused diagnostic support.
The GTM Operating Model is the system we build with you.
We don't offer a menu of disconnected projects. Every engagement applies our proven GTM Operating Model through a calibrated approach that matches your stage, scale, and strategic need.
Core Engagement
Our core engagement runs as a retainer and is built to support lasting transformation. Clients work with us over time to build and maintain a GTM Operating Model that aligns strategy, connects data and workflows into a single source of truth, and delivers executive visibility that scales with the business.
This embedded model supports both strategic direction and execution, bringing clarity, accountability, and architectural discipline to every stage of growth.
INCLUDED
What It Offers
A shared GTM framework across teams and systems
Clean, governed data models and workflow design
Board-level reporting that leadership trusts
A scalable system that adapts as you grow
Diagnostic Engagement
Using our GTM Architecture Assessment, we help teams navigating complexity uncover misalignment across strategy, systems, and execution. Often brought in to solve a specific issue like attribution gaps, CRM friction, or reporting breakdowns, we use this focused engagement to reveal the deeper architectural challenges that stand in the way of scalable growth.
INCLUDED
What It Offers
Visibility into the true source of GTM inefficiency
A prioritized roadmap to stabilize and scale
A natural entry point into long-term architectural support
Additional Services Extending from Our Diagnostic Engagement
These services often follow a GTM Architecture Assessment, giving clients a way to act on identified gaps without committing to a full system overhaul. Each offering reinforces the same architectural principles and provides targeted support that creates momentum for larger transformation.
CRM Optimization and Support
Focused improvements to Salesforce or HubSpot environments, including configuration, automation, and data hygiene aligned to scalable GTM workflows.
Integration and Data Architecture
Structured support for syncing systems, resolving handoff failures, and building clean data flows that underpin attribution, reporting, and automation.
Enablement and Change Management
Adoption-focused training, rollout planning, and feedback loops that embed clarity across people and process, not just platforms.
AI and Intelligence Foundations
Select use cases where we design forecasting, analytics, or automation layers using clean data and governed processes, often built on Google Cloud.
These services can be delivered independently or as a natural bridge into longer-term GTM system design. Every engagement applies the same architecture-first mindset.
Start Building the System
Behind Your Strategy
Whether you need full-system clarity or a precise fix with architectural impact, our engagements meet you where you are and build toward where you're going.
