Growth doesn't stall because teams stop working. It stalls when strategy, systems, and execution fall out of sync. At 28 North, we close that gap by designing the architecture behind intelligent, scalable growth.
28 North was born from a shared frustration with how traditional consulting firms approached growth: checklist-driven delivery, transactional relationships, and success measured by launch dates, not lasting impact.
Our founders came from that world. They saw what happens when firms prioritize billables over outcomes and tools over people, and they believed there was a better way.
We started 28 North to build something different, an architecture-first consultancy where client success isn't just scoped, it's owned. Where adoption, alignment, and long-term scalability matter just as much as delivery timelines. Where systems serve strategy, not the other way around.
That same ownership mindset shapes how we lead internally. We invest in our team, not just deploy them. We treat our people like partners, not resources. Because when clients succeed and our people thrive, growth stops being chaotic and becomes intentional.
OUR MISSION
Providing Direction
The current go-to-market operations paradigm has lost its way. We provide direction; connecting strategy to execution, and aligning people, process and technology into a cohesive operational architecture.
OUR VISION
The Operational Map
A future where every organization knows exactly where it wants to go and has the operational map required to get there.
OUR NORTH STAR
Our Core Values
We follow our North STAR. These values are the architecture of how we think, operate, and partner.
Simplify
We turn complexity into clarity; making success easier to achieve for our clients and ourselves.
Trust
We operate with integrity and transparency and thrive on collaboration.
Align
We bring teams and tools together because unity is the foundation of transformation.
Realize
We see past the status quo and make innovation reality.
MEET THE TEAM
The People Behind the Systems
Ryan
Founder & Principal
A CRM & systems architecture strategist with 15 years across startups and enterprise — bringing an operator's instincts and a partner's commitment to every engagement.
A multi-certified Solution Architect with 20+ years across software implementation and systems design — bringing deep technical expertise and a people-first approach to every engagement.
A GTM strategist shaped by nearly 20 years as both operator and consultant — known for seeing the full picture, solving the underlying problem, and designing revenue infrastructure that holds up at scale.
A business process strategist with 10 years of experience bridging technical systems and strategic design — bringing a user-first mindset and a builder's approach to every scalable solution.
