Salesforce Development Just Left the Silo: My First Dreamforce
AUTHOR Brian Knapp Published Read Time I walked into my first Dreamforce with three goals: experience the event, meet people across the ecosystem, and learn what’s coming. I left with a new certification, a stack of conversations, an added thirty-three miles on my shoes, and one announcement I haven’t stopped thinking about. The one that […]
What Mile High Dreamin’ Taught Us About AI: Why Agentforce Exposes Weak GTM Foundations
AUTHOR Published Read Time Agentforce won’t fix your GTM architecture. It will expose it. I left Mile High Dreamin’ this year with a full notebook and one thought I couldn’t shake. The energy around Agentforce was everywhere. It set the tone from the opening keynote, where Joshua Birk and Kate Lessard talked about how AI […]
The State of Salesforce AI: Insights from Five Agentforce World Tour Events
AUTHOR Published Read Time The Agentforce World Tour is Salesforce’s global series of one-day events dedicated to the future of AI, autonomous agents, and the rise of the agentic enterprise. At each stop, customers, partners, and Salesforce leaders come together to explore emerging technologies, share real-world success stories, and discuss what’s next for the ecosystem. […]
28 North Consulting Achieves HubSpot Gold Partner Status
Reinforcing Commitment to GTM Architecture Excellence Published Read Time 28 North Consulting, a GTM architecture firm helping growth-stage companies build scalable operating models and systems infrastructure, today announced it has achieved Gold Partner status in the HubSpot Solutions Partner Program. The designation recognizes the firm’s continued investment in the platform, its growing technical expertise, and its track […]
Operational Debt Is the Quiet Thing That Ends Companies
AUTHOR Published Read Time Financial debt gets talked about constantly. There are ratios for it, covenants for it, entire departments whose job is to watch it. Everyone in a leadership seat understands, at least in theory, what happens if it piles up unchecked. Operational debt gets almost none of that attention, and that is exactly […]
The GTM Maturity Gap
AUTHOR Published Read Time The Space Between Finding What Works and Building Something That Lasts Every growing company eventually reaches a strange moment. The product works. Customers are buying it. Revenue is climbing in a way that used to feel impossible a year earlier. By every external measure, things are going well. And yet inside […]
Lessons from Agentforce: Can We Make a Clone of You?
How Boston’s Agentforce Worldtour left me with hope for the intention of AI. AUTHOR Published Read Time I spent a day at the Agentforce Worldtour stop in Boston last week, and I walked out with a clearer picture of something I had only half believed before. The conversation around AI in the enterprise has shifted, […]
What Is a Revenue Operating System?
(And Why Most Companies Don’t Actually Have One) AUTHOR Published Read Time Most companies think they have a Revenue Operating System. They have a CRM. A marketing platform. A proposal tool. Maybe even a customer success platform. There are dashboards. There are reports. There are meetings scheduled specifically to discuss those reports. Surely that qualifies, […]
From Salesforce World Tour to Agentforce World Tour: What I Took Away About the Agentic Enterprise
Most CRM failures aren’t platform failures — they’re architecture failures. Learn why your systems team is struggling and what actually needs to change.